How to Get Cool Graphics for Almost Nothing

One mistake a lot of people make when they are first starting out with an online business is that they view the content of their websites as being the alpha and omega of their focus - but one thing you must realize, in order to achieve success online, is that a content-rich site that has no visual appeal is unlikely to generate the sort of revenue you hope for. For this reason, it is important that you understand where you can get great graphics for your website - without having to spend a whole bunch of money to do so!

When you are looking to get unique, original graphics for your website in order to make it more inviting and visually appealing, there are three different routes you can consider taking:


1. Buy graphics from an online database

The best way to get the most out of the money you spend for web graphics is to set up a membership on a site that allows you to pay a monthly fee for unlimited use of their graphics! In this way, you will be able to pick and choose which graphics you want to use, without being stuck worrying about how much money each one is costing you!


2. Hire out for your graphics needs

Of course, hiring others to design your graphics can be expensive…but it can also be inexpensive if you know how to approach it! If your website generates a lot of traffic, a great way to get cheap graphics is to trade ad space on your site for services from a graphic designer. By simply crediting each graphic on your site to the designer in question, you will be able to send a lot of new traffic - and a lot of new customers - their way! Also, keep your eyes open for graphic designers who are just getting started; such graphic designers will need help building their portfolio, and this can allow you to get some work from them without having to pay an arm and a leg.


3. Go it alone!

If you have a basic understanding of graphic design, it can actually be quite fun for you to design your graphics on your own! By investing in a few basic tools, you will be able to bring your vision to life - exactly as you see it - time and time again.


Understand the value of graphics on your website - and learn to take advantage of graphics without spending a lot of money - and you will be surprised to find just how much of a difference this makes!

How to Team Up for Online Success

One of the best things about the Internet (besides all the avenues it opens up for increased profits and increased streams of income!) is the way in which it allows people and businesses to collaborate with one another - no matter the distance between them! And while some people feel that the best part of running an online business is the ability it gives them to "go it alone," those who feel this way are missing out on greatly expanded traffic and profits they could generate by simply teaming up with another person or business in the pursuit of online success.

If you are hoping to expand the scope of your online business (and after all, who isn't hoping to do so!), here are three things you can consider in order to help you team up with others for online success:


1. Tap into the goldmine of affiliate marketing

Affiliate marketing allows you either A) to sell others' products on your own site - collecting a portion of the profits (a sort of "commission") for each sale made - or B) sell your own products on others' sites - paying out a portion of the profits (a sort of "commission") for each sale made. Affiliate marketing gives you the opportunity to sell products from well-known companies and websites (which makes these sales much easier to close!), and it gives you the opportunity to gain exposure for your own products through sites that others run.


2. Create a joint venture with a fellow business or company

A joint venture allows you and another company (or other companies) to promote one another's products on each other's sites. If, for instance, you had 10,000 regular visitors on your site each month, and someone else you knew had 10,000 regular visitors on their site each month - but the two of you saw very little overlap in visitors - a joint venture would double the exposure each of you received!


3. Team up with the customers you already have: they can be your best ads of all!

Encourage your customers to spread the word about you and your business by giving them incentives for spreading the word, and by building relationships with them through your website and through such social media sites as Twitter and facebook. Your current customers can be your best advertisements of all - as long as you can figure out how to team up with them and encourage them to spread the word!

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Headlines that Click

When you are attempting to grow the impact of your website - either because you are hoping to promote your business through your website, or because you are using your website as a means by which to make a bit of money - it will be important that you understand how to create "headlines that click." After all, having headlines that click is often the first key to getting people to your website, as they won't see your site if they're not clicking on your headlines!

Too many people create headlines with no rhyme or reason behind them - and this leaves their website full of useless headlines that generate no serious traffic. Rather than falling into this trap yourself, make sure you understand (and adhere to!) these three simple rules for having headlines that click:


1. Address a need

All humans have five basic needs - physiological needs, needs for safety and security, social needs, needs for self-esteem, and needs for self-actualization - and when you simply create headlines that target these needs, you will effectively be targeting "clicks."


2. Pack a lot into the headline, without making it confusing

A headline is not much good if it is bereft of details, but it is also not much good if it is difficult to understand. Give visitors enough information in the headline that they will know what they will find on the page - without giving them so much information that they are confused!


3. Create a "call to click"

This will be much like a call to action that you would put at the end of a sales pitch, but instead of it being a call to action at the end of a sales pitch, you will basically be making an effort to compel each visitor to check out what the headline leads into!


Learn to incorporate these elements into your headlines, and you will soon find that you are enjoying a much greater level of overall success!

Why Headlines Can Make Or Break You

A lot of people start a website with no real understanding of exactly how they should go about running this site, and with no real grasp of all the things that go into making a website a success or a failure. Many of these people have heard about the successes others have experienced online, and like someone heading out as part of a gold rush with no tools to take advantage of it once they arrive, these people set up websites and wait for the money to roll in - and are disappointed when nothing happens!

In order to avoid this fate yourself, it will be important that you understand all the little things that go into making a website a success - and when it comes to "all the little things," there is perhaps nothing bigger than knowing how to come up with good headlines.

The headline will inevitably be the first thing a visitor to your websites sees and reads, and because of the fact that so many people simply "browse" the Internet - bouncing from site to site until something catches their eye and forces them to stick around for a bit - you will need this first impression to make an impact. Otherwise, you will risk people clicking right through your site without leaving you with anything of value.

In order to capitalize on the headlines on your site - turning them into something that will increase the number of visitors who stay on your site, rather than something that allows them to leave right away - you will want to get in the habit of asking yourself these three questions with every headline you create:

Is the headline catchy? - Make sure each headline causes the visitor to pause and read it, rather than allowing them to skim over it and move on.

Does the headline address a need? - People are drawn to things that address their needs, so take the time to understand the needs all humans have, and create headlines that hit these targets.

Does the headline indicate what is on the webpage? - Some people get in the bad habit of creating catchy headlines that do not actually match up with the content of the webpage; if you want to keep people on your page, you will need the headline to lead into the content, rather than leading into something the visitor is not expecting at all!


With an understanding of the importance of headlines - and with these tips for taking advantage of headlines yourself - you will be in great shape to avoid headlines that chase visitors away, and to instead use your headlines to increase the success of your site!

Headlines That Actually Work

In order for you to achieve success with your website - regardless of whether you are using it in order to promote your business, or are using it as a form of business in its own right - you will need to understand how to grab people with the headlines on your page. After all, people are unlikely to spend any significant amount of time on your page if your headlines are dull and unappealing - but as simple as this sounds in theory, actually figuring out how to come up with headlines that work can be a bit more difficult.

There are certainly no "rules" for coming up with headlines that actually work - but there are a few guidelines you can follow. And if you follow these guidelines, you will discover that you are experiencing a much greater level of success with the headlines you create.

Firstly, you need to understand that you must appeal to the needs of someone in order for your headline to appeal to them. This can sound broad and vague initially, but it becomes a lot clearer when you realize that there are five primary needs that humans have:


Physiological: Physiological needs include basic human needs such as food and shelter.

Safety: This includes safety and security in an emotional, physical, and financial sense.

Social: Humans have a need for love, affection, companionship, and acceptance.

Esteem: Humans also need to experience and enjoy achievement, recognition, attention, and respect.

Self-actualization: Humans have a need to feel as though they are reaching their full potential.


Once you recognize that humans are more likely to pay attention to a headline if it appears to address an innate need, you will be one giant step closer to creating headlines that actually work. And the second step is just as simple:

You need to understand how to word your headlines!

There are five categories in which you should attempt to make your headlines fall:

1. How To

An example of a "how to" would be: "How to Double Your Profits in Six Months Using Three Simple Steps"


2. Question

An example of a question would be: "Don't You Wish There Were a Way to Make Money From Your Couch?"


3. Testimonial

An example of a testimonial would be: "By Using These SEO Tips, We Have Quadrupled Our Web Traffic!"


4. News

An example of news would be: "Announcing a Great New Way to Tackle Email Marketing"


5. Command

An example of a command would be: "Make Money From Home - Guaranteed!"


When you make sure your headline addresses one (or more!) of the five human needs while also being worded correctly - using one of these five categories - you will quickly see results from the headlines you create.

Leads - Why They Matter

When you are trying to expand your business, it will be important that you search for every means possible by which to do so. Of course, the best way of all to expand your business these days - with the advancements in technology, and the changes in the ways people shop - is probably to focus on search engine optimization, through which you can raise your search engine ranking and increase the number or prospective buyers who click on your page. But a close second behind search engine optimization - when you are looking for ways to expand your business - is an option that has been around for years and years: leads.

To put it in its simplest form, leads provide your business with the contact information of those who have already expressed an interest in the service you provide or the product you sell.

But because leads put businesses in a position where they need to contact people with whom they have no prior relationship, they often put business owners in mind of "cold calls" - which can be an uncomfortable (and often unsuccessful) way by which to approach people - but actually, contacting leads is a lot more comfortable than contacting people through cold calls, and is also a lot more valuable!

When you cold call people, you will often spend plenty of time calling and emailing people who actually have no interest in the service you provide or the product you are trying to sell them. On the other hand, however, leads give you the information of people who have already expressed an interest in the needs you will be able to fulfill - which gives you a head start down the road toward a sale!

The best way to look at leads is to view it as a form of advertising. Just as you might pay for a billboard or a radio spot in an effort to reach out to those who might have an interest in your business, you can pay for leads as a way by which to have the contact information of people who will be interested in your business. And rather than getting the attention of potential customers in a broad and general sense - as you would through conventional advertising - leads allow you to contact prospective customers directly, building a relationship with them and building to a sale in a personal and personable manner!

Too many businesses make the mistake of wondering whether leads will be a useful way to expand their business; instead of making this mistake alongside all your competitors, realize that leads are valuable, and take the time to figure out how you can use them to your advantage!